Identify and Evaluate Advertising

IdentifyAndEvaluateAdvertising

Identify and Evaluate Advertising (Info Wise)
by Valerie Bodden (Author)

Booktalk: Here’s another hot topic for the back to school shopping season! What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? Find out how to pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Snippet:
What is Advertising?
Every year, companies pour more than $500 billion into producing and distributing ads around the world. Why? It’s simple: they want to convince you to buy their products.

Six Traits Mini Lesson

Trait: Word Choice The book’s goal is clearly stated in the title. In four short words the scope of the book is defined:

Identify and Evaluate Advertising

Notice that there are two steps in the book title and both are stated as verbs: Identify and Evaluate. And what will readers be identifying and evaluating? The noun in the title: Advertising.

Trait: Organization The simplest way to organize a nonfiction book is to begin at the beginning. First, you define the topic. The chapter title asks a question.

What is Advertising?

The first two sentences in chapter one begin the explanation.

Every year, companies pour more than $500 billion into producing and distributing ads around the world. Why? It’s simple: they want to convince you to buy their products.

Nonfiction Monday

It’s Nonfiction Monday!

Find more booktalks with writing mini lessons on the Writing Lessons blog.

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